What you get, and how it runs
LaunchLane designs you a finished website and hands it over. Three run at once, which is how each one gets built properly rather than quickly. No retainer, nothing renews. This page has the full scope, the full process, and the bits that are not included.
The build
The site itself
- Home page written around what you actually want people to do: call you
- A page for each service you offer
- A page for each city or area you work in
- About and contact pages that make you look like a real, findable business
- Photo galleries of your own work, never stock photos of somebody else's jobs
- Every page laid out by hand for your business. No theme, no page builder, no drag-and-drop leftovers
Built to work on a phone
- Designed at phone size first, then scaled up to desktop
- Your phone number is tappable on every page
- Buttons and links sized for a thumb, so nobody mis-taps their way off your site
- Readable at arm's length without pinching
So people can find you
- Google Business Profile set up, or cleaned up if it exists
- Every page titled and described properly so Google knows what it is
- Location and service-area data set up so you show up on Maps
- Submitted to Google and Bing at launch
So people can reach you
- Contact forms that send straight to your inbox
- Every form tested end to end before launch, not after
- A copy of every enquiry, so nothing sits in a dashboard you never log into
- Online ordering or booking, if that is how your customers reach you. Built into the site rather than bolted on, and quoted separately
How the work runs
- 01
You tell me about the business
A few questions on one page: what you do, who you do it for, and what is not working. It lands in my inbox and I read every one.
- 02
If it's a fit, I design a real homepage
An actual homepage for your actual business, with your services and your area on it. Free, and yours to walk away from. If it is not a fit I will say so and tell you what I would do instead.
- 03
An hour on the phone, then I build the rest
I want the words you already use with customers. What you get asked, what you end up explaining twice, what makes you different from the firm down the road. The writing comes out of that conversation, and you read every word before anybody else does.
- 04
You review it and I fix what's wrong
As many rounds as it takes, at no extra cost. I would rather change it five times than hand over something you are quietly unhappy with.
- 05
It goes live and I hand it over
Domain pointed, forms tested, Google profile connected. Then you get every login and every file. Nothing starts billing.
If you already have a site
Replacing a site is lower risk than most people expect, and you keep what you have built up. Here is what happens to each piece.
- Your domain
- Stays registered in your name and does not change. Your web address is the same the day after launch as the day before. I point it at the new site once that site is finished and tested, and not a moment sooner.
- Your Google ranking
- It does not reset. Ranking is attached to your domain, and the domain is not moving. I keep your existing page addresses where I can and forward the old ones where I cannot, so old links carry on working. A faster, phone-friendly site tends to help here.
- Your existing site
- Stays up and online the entire time the new one is being built. There is never a gap where someone searches for you and finds nothing.
- The builder you pay monthly
- Keep paying it until launch day, then cancel. I will tell you exactly when it is safe. If your current site is locked inside a builder the content still comes across, because the pages get rebuilt rather than exported.
- Your reviews and photos
- Reviews live on Google rather than on your site, so they are unaffected. Photos come across if they are yours and worth keeping.
Not included
So you are not surprised by an invoice or by something missing.
- Paid ads, or ongoing SEO work after launch
- Domain and hosting fees, which stay in your name
- Writing that claims things about your business that aren't true
The questions that come up
Answered here so you don't have to book a call to find out.
Have a siteCan you keep my domain?
Yes, and it stays registered in your name. Your web address does not change. I point it at the new site once that site is ready. If you would rather move the domain to a different registrar at the same time, that is fine. It is yours either way.
Have a siteWill I lose my Google ranking?
No. Google ties your ranking to your domain, and the domain is not changing. I keep your existing page addresses where I can and set up forwards where I cannot, so links that used to work carry on working. A faster, phone-friendly site usually helps rather than hurts.
Have a siteI'm still paying a website builder every month. What happens to that?
Keep paying it until the new site is live, then cancel. Your old site stays up the whole time, so there is never a day where somebody searches for you and finds nothing. I will tell you exactly when it is safe to cancel.
Have a siteCan you move what's already there?
Yes, if it is worth moving. Reviews, photos, service descriptions, and any pages that are actually bringing you customers all come across. The rest usually should not. I will tell you honestly which is which before I start.
See the replacement before you commit to it.
Tell me about the business. If it's a fit, I'll design a real homepage for it and send it over — your current site stays up the whole time, your domain stays yours, and you decide after you've seen it.
Three projects at a time. It comes to me, not a queue.
Nikhil Sivaji
Founder · writes and builds every site