What you get, and how it runs
LaunchLane builds you a finished website and hands it over. There is no retainer and nothing renews. This page is the full scope, the full process, and the parts that are not included.
The build
The site itself
- Home page written around what you actually want people to do: call you
- A page for each service you offer
- A page for each city or area you work in
- About and contact pages that make you look like a real, findable business
- Photo galleries of your own work — no stock photos of other people's jobs
Built to work on a phone
- Designed at phone size first, then scaled up — not the other way round
- Your phone number is tappable on every page
- Loads fast on a weak signal, because half your visitors are in a truck
- Readable at arm's length without pinching
So people can find you
- Google Business Profile set up, or cleaned up if it exists
- Every page titled and described properly so Google knows what it is
- Location and service-area data set up so you show up on Maps
- Submitted to Google and Bing at launch
So people can reach you
- Contact forms that send straight to your inbox
- Every form tested end to end before launch, not after
- A copy of every enquiry, so nothing sits in a dashboard you never log into
How the work runs
- 01
You ask for a free preview
Five boxes, thirty seconds, no call. You tell me the business name, what you do, and where to send it.
- 02
I build a real homepage and send it
Not a template with your name pasted in — an actual homepage for your actual business, with your services and your area on it. Back to you in 2 business days. Free, and yours to ignore.
- 03
If you like it, we start
You send photos, hours, and anything else I need. I write the copy and build the rest of the pages. You do not write anything.
- 04
You review it once and I fix what's wrong
One full round of changes is included. Tell me everything at once and I'll work through the list.
- 05
It goes live and I hand it over
Domain pointed, forms tested, Google profile connected. Then you get every login and every file. Nothing starts billing.
If you already have a site
Replacing a site is lower risk than most people expect, and you do not lose what you have built. Here is exactly what happens to each piece.
- Your domain
- Stays registered in your name and does not change. Your web address is the same the day after launch as the day before. I point it at the new site when the new site is finished and tested — not before.
- Your Google ranking
- Does not reset. Ranking is attached to your domain, and the domain isn't moving. I keep your existing page addresses where I can and forward the old ones where I can't, so old links keep working. A faster, phone-friendly site tends to help here.
- Your existing site
- Stays up and online the entire time the new one is being built. There is never a gap where someone searches for you and finds nothing.
- The builder you pay monthly
- Keep paying it until launch day, then cancel it. I'll tell you exactly when it's safe. If your current site is locked inside a builder, the content still comes across — the pages get rebuilt, not exported.
- Your reviews and photos
- Reviews live on Google, not on your site, so they are unaffected. Photos come across if they're yours and they're worth keeping.
Not included
So you are not surprised by an invoice or by something missing.
- Paid ads, or ongoing SEO work after launch
- Domain and hosting fees, which stay in your name
- Writing that claims things about your business that aren't true
If you already have a site
Answered here so you don't have to book a call to find out.
Have a siteCan you keep my domain?
Yes, and it stays registered in your name. Your web address does not change. I point it at the new site when the new site is ready. If you'd rather move the domain to a different registrar at the same time, that's fine — it's yours either way.
Have a siteWill I lose my Google ranking?
No. Google ties your ranking to your domain, and the domain isn't changing. I keep your existing page addresses where I can and set up forwards where I can't, so links that used to work keep working. A faster, phone-friendly site usually helps rather than hurts.
Have a siteI'm still paying a website builder every month. What happens to that?
You keep paying it until the new site is live, then you cancel it. Your old site stays up the entire time, so there is never a day where someone searches for you and finds nothing. I'll tell you exactly when it's safe to cancel.
Have a siteCan you move what's already there?
Yes, if it's worth moving. Reviews, photos, service descriptions, and any pages that are actually bringing you customers come across. The rest usually shouldn't. I'll tell you honestly which is which before I start.
See the replacement before you commit to it.
I'll build a real homepage for your business and send it over. Your current site stays up, your domain stays yours, and you decide after you've seen it.
Takes 30 seconds. No call required.